Saturday, February 18, 2012

Time for Frank and His Friend - Ringer Publishing Paperbacks

Curio and Co. Curio & Co. - Design by Cesare Asaro  - Logo development for Ringer Publishing- Time for Frank and His Friend fake publishing house

Like everything that we do at Curio & Co. there's loads of back-ground work to build a product. Unfortunately a lot of this material that never gets seen so I figured I'll take the time to share some of it. With our last publication we had to bring to life a fake publishing house, the name had to be narrowed down form a long list of suitable ideas with an appropriate brand integrity (how big, the philosophy,… everything that a corporation should know about itself). The above logos did not pass our test for the corporate brand. Fortunately, I'm the one that does the design so I can be as hard as needed on my own work, never the less the selection is done between my self and Kirstie and
we do argue our choices quite a bit. In fact until we both say "I'll buy that!", as an argument or idea, practically until it feels real to us.

In the end Ringer Publishing Paperbacks was the chosen publishing name for our fake publishing house. So back in 1979, in the Curio world, Ringer Publishing, with one of its many publishing arms, Ringer Publishing Paperbacks, released Time for Frank and His Frank.

Curio and Co. Curio & Co. - Design by Cesare Asaro - Ringer Publishing Paperpbacks, fake publishing house for Time for Frank and His Friend

This is the logo that we ended-up going with. We felt it carries enough of the 60's and 70's to give a feeling of an established company, and corporate enough that it would pass as a "real" corporation.